Article
How to Add Users to Google Search Console
To add someone to Google Search Console, I open the property, go to Settings > Users and permissions > Add user, and enter their Google Account email. This requires owner access.
SEO Blog & Tutorials
We post regularly about Keylogs, the Google Search Console and SEO in general — practical, no-fluff advice on winning search.
Article
How to Check if a Page Is Indexed by Google (4 Ways)
Four ways to check index status, from a ten-second site: search to a bulk check of every URL in a sitemap, and what each result does and does not tell you.
Article
How to Use Google Search Console for SEO: A Report-by-Report Guide
Which Search Console reports to open, what each one answers, which ones a small site can skip, and a short weekly routine that turns the data into fixes.
Article
How to Submit a Sitemap to Google (and Check It Was Read)
Where the Sitemaps report is, what to paste into it, how to read Success and Couldn't fetch, and how to see which sitemap URLs made it into the index.
Article
Search Console API: Service Account Gets 403 Errors
A Search Console API 403 doesn’t always mean you need more permissions. I start with the error reason, then check which identity sent the request. Cloud IAM roles do not grant Search Console property access.
Article
How to See Your Keywords in Google Search Console
Where Search Console keeps your keywords, how to see them for one page, how to filter them with regex, and why the list is never complete.
Article
How Mobile and Desktop CTR Differ by Position
Mobile doesn’t always have a lower CTR than desktop - even at the same position. I compare both using matching U.S. Search Console data and position bands: 1–2, 3–4, 5–6, 7–10, and 11–20. For each band, I divide total clicks by total impressions, rather than averaging row-level CTRs.
Article
3 SERP Features That Change CTR at Similar Positions
The same average position can bring different click-through rates. Before I change a page, I check three things around its search listing: AI Overviews, ads, and featured snippets.
Article
Google Search Console: Domain vs URL Prefix
I’d choose a Domain property for the whole site and a URL-prefix property for one section or site version. For example, example.com covers HTTP, HTTPS, and all subdomains; https://example.com/blog/ covers only that HTTPS hostname and path.
Article
Google Search Console API: What It Returns, Its Limits, How to Query It
What the Search Analytics and URL Inspection endpoints return, the row and quota limits Google publishes, and one worked request you can copy.
Article
How to Keep Search Console Data Beyond 16 Months
Search Console keeps only 16 months of performance history. I recommend exporting the available history now, then scheduling daily exports so you don’t lose older data.
Article
Why Does Google Choose Different Canonical URLs?
Google can choose a different canonical URL because your canonical tag is a hint - not a command. I start by inspecting both URLs in Search Console, then check whether redirects, internal links, and sitemaps point to the same preferred page.
Article
How to Request Indexing in Google Search Console (and When It Helps)
Where the Request indexing button is, what it does, how long Google says it takes, and the cases where it changes nothing.
Article
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Article
Why Google Rewrites Meta Descriptions: Copy Fixes
Google may rewrite your meta description when page text better answers a search query. I start by comparing 3 things: your description, the displayed snippet, and the page text - for the same URL and query.
Article
Anonymized Queries vs. Search Console Row Limits
More rows won’t reveal query text Google withholds for privacy. If your Search Console report stops at 1,000 rows, I’d check API pagination or bulk export before blaming anonymization.
Article
SEO Reporting: 7 Search Console Metrics for Clients
I use seven Search Console metrics to answer three client questions: Are more people finding the site, are they clicking, and are technical issues getting in the way? Before recommending changes, I compare complete months with the same filters and analyze your SEO performance and check which pages and queries drove the results.
Article
Internal Linking: How to Support Underperforming Pages
To support an underperforming page, I start with relevant links from related pages - not more links everywhere. First, I check that the target page can be indexed, answers the right search queries, and uses the correct canonical URL.
Article
How to Prioritize SEO Fixes by Potential Traffic Gain
I prioritize SEO fixes by expected added clicks, effort, and confidence - not impressions alone. With 10,000 impressions, moving CTR from 2% to 3% would mean 100 more clicks over the same period, if impressions stay steady.
Article
Low CTR: How to Find and Improve Pages Losing Clicks
Low CTR doesn’t always mean your title needs work. I start with pages that get plenty of impressions, then check whether rankings fell before changing the listing.
Article
Content Refresh: How to Find Pages Worth Updating
I choose pages to update based on traffic potential - not age. My starting point: compare the last 3 complete months in Google Search Console with the previous 3, then check pages losing clicks and relevant queries ranking in positions 4–30.
Article
Organic Traffic Drop: A Search Console Checklist
When organic traffic drops, I check the data before changing the site. I compare matching date ranges in Search Console and export a baseline - performance history is limited to 16 months.
Article
Merge or Redirect: How to Handle Competing SEO Pages
I merge SEO pages only when they serve the same search intent - not just because they share keywords. If both pages have useful content, I combine it on one URL and add a 301 redirect from the retired page.
Tutorial
What Is Keyword Mapping? (and How It Prevents Cannibalization)
What keyword mapping is, a five-column template, a real example from this blog, and how a maintained map stops your pages from competing for the same query.
Tutorial
7 Real Keyword Cannibalization Examples (and the Fix)
Seven concrete keyword cannibalization examples — blog-on-blog, ecommerce filters, seasonal dupes, homepage-vs-landing — each with the Search Console tell and the exact fix.
Tutorial
Low-Hanging Fruit SEO: What It Is and How to Win It
What low-hanging fruit SEO actually means, the difficulty-and-volume rubric that separates real quick wins from noise, and the tactics that turn them into traffic.
Tutorial
Striking Distance Keywords: Find & Rank the Page-2 Wins
What striking distance keywords are, the exact Search Console workflow to find your positions 11–30, and how to actually move them from page 2 to page 1.
Tutorial
Best Keyword Cannibalization Tools (2026 Comparison)
An honest comparison of the best keyword cannibalization tools — the detection method each uses, signup walls, keyword limits, and which one fits your workflow.
Tutorial
How to Avoid & Prevent Keyword Cannibalization
A prevention playbook, not another fix guide — keyword mapping plus a monthly GSC check that catches clashes before they cost you rankings.
Article
What Is Keyword Cannibalization (and When It's Actually Fine)
A plain-English definition of keyword cannibalization, a worked two-page example, and the double-rankings people wrongly panic about.
Tutorial
How to Check for Keyword Cannibalization: A Free Audit
Two honest ways to check for keyword cannibalization — the manual Google Search Console method, and the faster automated audit.
Tutorial
How to Check Keyword Cannibalization in Ahrefs & Semrush (and the Faster Way)
Step-by-step ways to spot keyword cannibalization in Ahrefs and Semrush, what each tool can and can't see, and a faster method using your own Search Console data.
Tutorial
How to Find Low-Hanging Fruit Keywords in Search Console
A practitioner's method for finding the keywords you can rank quickly — using your own Search Console data.
Tutorial
Internal Keyword Cannibalization — How to Spot Your Pages Competing With Each Other
What internal cannibalization really is, the signals that reveal it, and the double-rankings people mistake for it.
Article
How to Analyze Your SEO Performance in Google Search Console
A practitioner's checklist for turning the raw Performance report into an audit you can act on.
Tutorial
How to Fix Keyword Cannibalization (5 Fixes + a Decision Table)
A practitioner's guide to fixing keyword cannibalization for good.
Tutorial
SEO Quick Wins: The 15-Minute Search Console Playbook
A timed, step-by-step routine for turning your existing Search Console rankings into more traffic.
Tutorial
How to Identify Your Top-Performing Pages (80/20) in Search Console
Find your money pages — the 20% of pages driving 80% of your traffic — using nothing but Google Search Console.